We have established in earlier posts that the new marketing environment tends to be a mix of traditional, non-traditional and online tactics centered around the concept that all will drive eyeballs to your online presence. It is this online presence that is the foundation of your marketing strategy and where potential customers garner the information on the products [...]
The Saskatchewan Sports Hall of Fame is a bastion of our province’s rich sports history and the Hall’s progressive Board of Directors are working hard to move this cultural institution into a “must see” destination in Regina. Most recently a strategy has been developed and approved by the Board of Directors. This process was led by Trent Fraser [...]
Picture yourself in the saddle, riding a well-trained and calm horse into the boreal forest of a National Park – the Prince Albert National Park. This is where the Hudson’s Bay Fur Trading Company had a post in the 1880′s. This is a park that was established in 1928 that covers off almost 1500 square miles. This [...]
I left my cushy job as a VP of a very large ad agency over 4 years ago – at about the same time that I came to the realization that the marketing environment was changing. Changing very quickly. This was due to the increasing utilization of the internet – a phenomena that has grown exponentially since the day [...]
Volunteering and “giving back to the community in which you live” remains one of my core beliefs. I believe that you need to become engaged with an organization that you believe in – one that you are passionate about – and one that you will contribute to. Too many times have I had the good [...]
When you look at this picture, do you think, “I wish it was this easy to get a qualified lead.”? The truth is, many salespersons can be fooled into thinking this is the best way to generate leads. Their thought pattern I suspect is: “If I send 100 emails a day, I’m bound to get [...]
A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. George Bernard Shaw One of my pet peeves in business is when the culture does not allow for creativity, ingenuity and innovation. It is my experience that many companies – mostly larger corporations - tend to “play it safe”. You’ve heard all [...]
Baby boomer (definition): a baby boomer is known to be someone born during the demographic post World War II birth boom between 1946 and 1964, including 1964. Let it be known that I am a “young” baby boomer and please note that I will ALWAYS be considered a “young” baby boomer. And I like to [...]
Rain – we have had a bit of here in the Flatland as of late. OK, you’re right – we’ve had nothing short of ”a ton o’ rain” in the past few weeks. It’s brutal. There is no doubt that we are all sick of it. It affects us all. It affects us from a recreational perspective [...]
Top 6 Online Marketing Tactics
Top 6 Online Marketing Tactics
Trent Fraser: Thanks David for your comments. I have learned a g...
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