Top 6 Online Marketing Tactics

We have established in earlier posts that the new marketing environment tends to be a mix of traditional, non-traditional and online tactics centered around the concept that all will drive eyeballs to your online presence. It is this online presence that is the foundation of your marketing strategy and where potential customers garner the information on the products or services that you provide.

Certainly there are many tactics that can be employed from each format of advertising and over the next few posts I will share with you what I believe are the most effective. Keep in mind that I am a proponent of effective, efficient and measurable marketing spends – add this to the experience factor (grey hairs) and you formulate what could be considered a “tried and true” opinion. Still the caveat that I will place on the next few posts is that all of this depends directly on the client and the strategy/plan employed. The highlighted tactics are a great starting point once you have your marketing strategy in place.

Top 6 Online Marketing Tactics

1. Optimize your Website

Search engine optimization (SEO) can be done through a variety of methods including keyword targeting that increase your search rankings. Complete Web Sources of Florida reports that “of the people that use Google 79% go to the first five listings on page one of search results, 28% will go up to three pages and less than 10% will look at up to 5 pages”. Consequently you can see the importance of a high ranking and it is imperative to the success of your website and ultimately your business.

2. Keep your Website Current

Ensure that your site is dynamic and timely by consistently updating  it with news of your products, service or people. Search engines like new content and you need to employ the many ways to keep your website fresh.

3.  Utilize Online Marketing Channels

Identify which channels your target market is using and dive into those options. Whether it is Linkedin, Twitter, Facebook, YouTube or services like Squidoo or a combination of them all – simply ensure that you participate in these social platforms as it will undoubtedly expand your reach.

4. Blog and Blog Lots

Blogging demonstrates your passion for your industry and by blogging in a consistent manner you will drive more eyeballs to your site.  Blogging  takes  commitment  but those that blog consistently will reap the rewards. I found this 3 minute video on YouTube and it speaks to the importance of blogging and gives some useful tips as well – enjoy…

5. Pay-per-click Advertising

This form of online advertising allows companies to control where their adverts are displayed, when they are shown, and the budget they are willing to spend.  It is highly cost-effective if done properly and search engine services such as Google, Bing or Yahoo provide listings on a per-bid basis. Please note that this is in addition to their respective ‘natural’ search results (which are still powered by a combination of keywords found on your site). Pay-per-click ads require experimentation and analysis and over time any website can discover the keywords that work best for them.

6. Create Videos for your Website

Videos are becoming more important as people tend to click on links with videos more than those without –  even if the video link is ranked lower. Videos are a great way to show your passion and personality along with your products and/or service. It also gives you another marketing channel (your very own YouTube channel) which expands the reach of your online presence.

Should a company move forth and employ these six tactics then they would be well on their way to increasing traffic to their website. Certainly there are many more tactics available that feed people back to your site such as online contesting, newsletters and online published articles but the objective here is to find out what works best for you and your company. Experiment and measure your online tactics in order to make decisions that will eventually maximize your online presence.

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19 thoughts on “Top 6 Online Marketing Tactics

  1. Thanks for the tips! Also, Adding customer testimonials to your site works best for me. The more social proof potential customers can see on your site, the more confident they’ll feel in buying your product or service.

  2. Very good points in this article. From personal experience, you can do whatever you want but if you don’t have fresh quality content on the website, it’s never going to rank. So always start with the base first and work on building up once the foundation is done!

  3. Right on! Online marketing can be a bit tricky but if you know what you are doing and you have a good marketing scheme set in place then you’ll do great.

  4. These tactics really work! I’ve been in the online marketing biz for years and the tactics served their purpose. I highly recommend them to those who want to succeed in the field of online marketing.

  5. I didn’t know that optimizing your website could be so important in marketing. I don’t know much about marketing, but I’d like to learn more. I think it’s interesting how companies manage to reach their key demographic.

  6. Hey, Trent!
    Online marketing is the most important need for a business nowadays. It is an excellent article. All the points that you mentioned are great and worthy. Liked all your points especially the first one that is describing the importance of optimizing website.
    Thank you for sharing the article.

  7. Jesse on said:

    Thanks for these 6 tips on how to market my blog (especially #5, PPC is really useful and I had forgotten about it!). I’m gonna definitely implement these into my blog TechUnmasked.

    Thanks again for the share!

  8. These are definitely the most important tactics one can use. We agree on the emphasis on video. It’s been quite fun to realize that most people are visual learners and that content marketing can be tweaked to cater to this fact.

  9. Great blog! Well in our company we use Ontraport, as the best marketing tool, based on our experience. Clear communication between the team members is highly needed if you want that work performs smoothly. Communication, tasks explicitly set, and the right tools, that is your way to success!

  10. Thanks for the great blog. these kinds of blogs are very knowledgeable and fruitful to the first time users .with the help of this blog we can increases our website,s visibility.like in this blog, there is one method that is online marketing channels through which we can differentiate our tasks into modules.

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