Trent Fraser, BA
Trent Fraser is a passionate and enthusiastic leader that is able to develop and communicate a vision. He has proven himself in the marketing industry by leading brand development and brand revitalization projects for large high-exposure companies. He possesses strong relationship-building skills that tend to be equally effective with co-workers, industry stakeholders and other groups. He is a skilled negotiator with a background in direct sales and sales management and has had extensive experience working with diverse board governance models, civic and provincial government departments, community leaders and other stakeholders to develop sound strategies and dynamic tactical plans.

Trent has superior interpersonal, verbal and written communication skills that are equally effective with diverse groups of people and organizations. He is extremely effective at collaborating, contributing and leading a group dynamic and is a passionate mentor and consensus builder. He is proficient at giving high-impact presentations and loves to coach team members to achieve new heights.

Trent has a degree in Economics (statistical analysis) from the University of Saskatchewan and has been a keynote speaker for National Sports Marketing Forums as well as CFL marketing meetings. He has served as Vice Chair of the Board of Directors of Tourism Saskatchewan, Rider liaison for the 2003 Grey Cup and President of Hockey Regina Inc. Currently this community-minded individual sits on two boards (Saskatchewan Sports Hall of Fame & Museum and SCEP Centre Society, Regina) and is the AVP of Pre-Tournament Festivities for the upcoming 2010 World Junior Hockey Championship. This attention to “giving back to the community in which you live” is an approach that is very important trait of the person and the company.

Ted Klassen, MBA
Ted Klassen has been consulting for over seventeen years. Ted earned a Masters of Business Administration (MBA) from the University of Calgary and has owned and operated many of his own successful businesses. Ted is a personable professional who puts clients at ease and is able to draw upon his vast experiences in the business world. Ted utilizes best business practices as his foundation to assist or coach other business leaders.In the past Ted has owned a successful automobile dealership, a full service marketing company and has been hired to lead many corporations over the years. Ted has worked as a senior consultant with the Business Development Bank of Canada and recently completed a contract as the acting Chief Operating Officer of a multi location heavy-duty equipment dealership.

Ted lives in Calgary where he manages his local clients as well as his real estate investments. Mr. Klassen loves to travel with his wife Jane, plays recreational hockey and is an avid photographer. Ted and Trent have been confidants for almost forty years and they have worked (and played) together many times throughout that time period.
Fraser Strategy is thrilled to have Ted as an associate with Fraser Strategy. He brings with him a wealth of knowledge from financial strategy to strategic marketing to logistical analysis and is able to quickly bring resolution to identified problems. Ted believes in the concept of “transferring knowledge” and has become a business educator who is much respected in the marketplace.

Jeff Maystruck, Bba

Jeff began his career with Fraser Strategy in 2008 after graduating from the Paul J Hill School of Business at the University of Regina as President of the Business Students Society.  It seemed like a natural fit for Jeff, wanting to learn as much as he could about the marketing industry; taking a mentorship position under Mr. Fraser was the best way to gain the knowledge and background of a marketer.

A year into the Fraser Strategy saga, Trent put Jeff on a research project into online media and what it would mean to the marketing industry in years to come.  This turned out to be an astute decision as the growth of online media for marketing purposes consistently grows year after year.

Jeff is now consulting businesses and organizations about online media and gives presentations on “Why You Need to be Online”.  Jeff still assists Trent with various projects and also took advantage of the opportunity to be the video blogger for the Saskatchewan Pavilion at the 2010 Vancouver Winter Olympics.

Besides “work” Jeff loves to coach Volleyball (city champions last season with the Winston Knoll Wolverines), helps out at Souls Harbour monthly, and sits on the board for the Regina Canada Day committee.  Jeff loves to play hockey, volleyball, golf, snow-boarding and long-boarding.  Also his friends would say he’s one hell of a cook!

Strategic Alliances
The business model that Fraser Strategy follows is one that sets up strategic alliances with those that possess a more in-depth skill set in certain functions. To this point our company has access to project managers, research and data-mining experts, financial analysts, governance and constitution leaders, exporting and international relations individuals, creative firms, customer relationship management specialists and information technology companies. These strong and mutually-beneficial relationships have been built over many years and the principals of these companies approach the Fraser Strategy work with the same enthusiasm as does our team. These relationships definitely prove to be a valuable resource for companies and organizations that engage Fraser Strategy.