Strategic Business Planning & Process Development

Strategic Business Planning links company purpose to business goals, strategy, performance targets and a complete action program all within the context of one framework. The process developed by Fraser Strategy ensures that your key staff “owns” the coherent outcome that speaks directly of where the company is going and how to implement the operational initiatives that will get you there! Call us today and we will show you how we can work with your team to develop a highly competitive and sustainable plan that ensures consensus and commitment from your employees.

Strategy is buying a bottle of fine wine when you take a lady out for dinner. Tactics is getting her to drink it.” -Frank Muir

Management Facilitation

Mr. Fraser is a facilitator of some renown. He began facilitating in the 90’s as a manager at Labatt Breweries of Canada and is now hired time after time as someone who can lead a group to a unified conclusion. He utilizes a keen sense of humour and an array of proven behavioural examples to engage his audience. Many times he has ventured into sessions that were seen to be volatile and has been able to bring the group together to a successful outcome. Trent has facilitated sessions with the Saskatchewan Roughriders Board of Directors, the Department of Industry & Resources, Elbow River Casino (Calgary), Group Medical Services, U of R Cougar Athletics, the Regina Hotel Association as well as many Tourism Saskatchewan administrative sessions and Business Development Bank of Canada clients. Further to this, he also has volunteered his time to facilitate sessions with several charities in Saskatchewan. Call us today to check Trent’s availability – you won’t be disappointed!

If your company mission is to climb a tree, which would you rather do: Hire a squirrel or train a horse?” -Author Unknown

Business Coaching

At Fraser Strategy we will work with you to provide insight into business opportunities and to help you and your business grow and move forward. Together we can identify issues, implement action plans and provide training methods to enhance skills. We will support you and your team in making informed choices which will enhance your productivity and performance. Our coaches will be committed to your success and in creating a positive impact on your business.

In the end, it is important to remember that we cannot become what we need to be by remaining who we are.” -Max Depree

Brand Management

One of the greatest issues when it comes to branding is that some companies, agencies or associations do not do a very good job of brand management. In other words, they tend to “try a little of this” and a “little of that” and not follow a clear plan. The problem lies in what the end consumer sees – he or she sees something that is very convoluted and their picture of the brand is not clear at all. Our goal is to get everything working for the brand. Each piece should deliver its individual message – while at the same time pushing forward your bigger brand message. Every inward and outward-facing communication piece must work to build a consistent brand consciousness in the consumer’s mind. Our brand team has worked with leading-edge and exceptional companies such as Labatt Breweries, the Saskatchewan Roughriders, Honda Canada, and in sectors such as tourism, agriculture, culture and sport. Fraser Strategy has developed a methodology to bring about a brand consciousness that you will be proud of and one that will deliver on moving your company forward. Call us today to get more information on our brand background.

“You can only get one chance to make a good first impression.” -Author Unknown

Marketing Strategy

The strategy certainly becomes the foundation of your marketing efforts and all inward and outward-facing communication must be in line with the brand positioning clearly defined in the strategy. Where the “rubber hits the road” is the tactical communication vehicles that allow a finite budget to perform beyond its means. Here one would need to identify the traditional and the non-traditional tactics that best reach the targeted end consumer and choose the correct mediums by which this message is sent. Our team at Fraser Strategy have many years of experience in learning how to “stretch the dollar” to ensure that a media plan works to reach the objectives. Our company firmly believes that a form of measurement must accompany any strategic marketing plan whereby companies can set specific, achievable and measurable goals that test the plan to the utmost. This is a differentiating factor for Fraser Strategy as there will be an insistence that a benchmark be established from which the yearly marketing plans can be measured against.

Communications Planning

Our experienced team will develop a strategic communications plan for your business or organization to help you meet your goals and objectives. We believe that communications planning is an art and a science where different mediums and experiences are employed to reach an identified target audience. We also believe that there is a two-way flow of information and the engagement of your audience and stakeholders allows us to continually improve your key messaging. Unlike the traditional ad agency model, Fraser Strategy does not and will not make amplified revenue from recommending certain mediums above others. On the contrary, our company takes a great deal of pride in helping you monitor and evaluating the impact of your messaging and communication tools. Here we lean towards non-traditional avenues which tend to be more effective and certainly more economical. Send your message for less – call Fraser Strategy to learn how!

Project Management

Do you have a need for someone to manage a high-level project? Is it easier and more economical to hire an experienced outsourced company than hire someone to perform the task internally? If the answer to these questions is “yes” then you need to speak to Fraser Strategy. Our company was created as an “out-sourced” model whereby companies and organizations could tap into the experience level that was once reserved for larger companies with larger budgets. We can deliver consequential and professional project management in a manner that is efficient and economical. You ultimately remain “in charge” of the project but you can rest assured that it will be completed by a top level team of professionals.